Archive for October, 2011

Increasing your Medical Practice’s Facebook Engagment Experience

Tuesday, October 11th, 2011

Creating an engaging experience on facebook is a science.

Check out the impressive stats below and increase the effectiveness of your medical practice’s Facebook Wall Posts today.

  • Posts made between 8 PM and 7 AM receive 20% more user engagement.
  • On WEDNESDAYS, fan engagement is 8% above average.
  • Posting 1 to 2 times per DAY produces 40% higher user engagement.
  • Posting 1 to 4 times per WEEK produces 71% higher user engagement.
  • Posts with 80 characters or less receive 66% higher engagement.
  • Posts with 1 to 40 characters – generate the highest engagement.
  • Ask questions to spark dialogue – “question” Posts have DOUBLE the comments rates than “non-question” Posts.
  • Fill in the blank Posts receive 9 times more Comments than other Posts.
  • Offer fans “$ off” and coupons. Posts containing these offer-related keywords receive the highest engagement.
  • “$ OFF” offers receive twice the engagement of “% OFF” offers.
  • Status-only Posts receive 94 % higher than average engagement so keep your posts SIMPLE.

Thanks to SocialMediaToday and LinkedIn for sharing the following facebook engagement stats discovered in Buddy Media’s study: Strategies for Effective Facebook Wall Posts for the Retail Industry.


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