Archive for the ‘Marketing Tips’ Category

Increasing your Medical Practice’s Facebook Engagment Experience

Tuesday, October 11th, 2011

Creating an engaging experience on facebook is a science.

Check out the impressive stats below and increase the effectiveness of your medical practice’s Facebook Wall Posts today.

  • Posts made between 8 PM and 7 AM receive 20% more user engagement.
  • On WEDNESDAYS, fan engagement is 8% above average.
  • Posting 1 to 2 times per DAY produces 40% higher user engagement.
  • Posting 1 to 4 times per WEEK produces 71% higher user engagement.
  • Posts with 80 characters or less receive 66% higher engagement.
  • Posts with 1 to 40 characters – generate the highest engagement.
  • Ask questions to spark dialogue – “question” Posts have DOUBLE the comments rates than “non-question” Posts.
  • Fill in the blank Posts receive 9 times more Comments than other Posts.
  • Offer fans “$ off” and coupons. Posts containing these offer-related keywords receive the highest engagement.
  • “$ OFF” offers receive twice the engagement of “% OFF” offers.
  • Status-only Posts receive 94 % higher than average engagement so keep your posts SIMPLE.

Thanks to SocialMediaToday and LinkedIn for sharing the following facebook engagement stats discovered in Buddy Media’s study: Strategies for Effective Facebook Wall Posts for the Retail Industry.

Marketing for Medical Practices: Attract Medical Patients with this Tip

Thursday, July 23rd, 2009

You’re main goal is to attract more patients to your medical practice. Most physicians share that goal. So what can a physician do to really stand out from their competition?

Try sharing your knowledge with the world free-of-charge on the internet with online video.

Online video is great because you, the physician, only have to actively share your information one time. The benefit of video is that when you put it online it is available to anyone, anytime!

Promote your medical field by sharing information with the medical world, as well as with the rest of the world, with a brief online video explaining what your practice has experienced and learned over the years and how that experience makes your medical practice the best choice for patients. Sharing your medical opinions, research findings, educational speeches, and other interesting information can distinguish you and your practice as an “expert in your medical field”. Physicians can actually generate a steady stream of new patients (and receive pretty satisfying paydays) when patients and other medical professionals consider them to be an expert physician.

Cash flow often comes when you start sharing the one priceless thing you have- your personal medical experience.

Attract more high-end patients to your medical practice by portraying yourself as a trustworthy expert in your medical field…online.

Definitive Website Videos make CENTS!

Friday, July 10th, 2009

Advertise the Medical Procedures and Services your practice offers using Website Videos!

It is true that using customized video to connect with patients is effective. Customized video is also extremely helpful to patients when learning about the medical procedures a physician offers. Highlighting and explaining the various medical procedures your practice offers can now be done with a procedure video produced by Definitive Medical. Combining computer animation, actual procedure footage, and other visual tools into an attractive and informational video will answer patient questions, cover pre-procedure and post-procedure expectations, and clarify what exactly occurs during the procedure. Physicians no longer need those expensive bulky 3-D models and confusing diagrams in their exam rooms! Provide your patients with clear explanations in an entertaining manner with a procedure video from Definitive Medical!


Warning: include() [function.include]: http:// wrapper is disabled in the server configuration by allow_url_fopen=0 in /home/content/37/11867137/html/definitivemedicalwebdesignandvideo/newsandresources/wp-content/themes/definitive/archive.php on line 83

Warning: include(http://www.definitivemedicalwebdesignandvideo.com/footer.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/content/37/11867137/html/definitivemedicalwebdesignandvideo/newsandresources/wp-content/themes/definitive/archive.php on line 83

Warning: include() [function.include]: Failed opening 'http://www.definitivemedicalwebdesignandvideo.com/footer.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/37/11867137/html/definitivemedicalwebdesignandvideo/newsandresources/wp-content/themes/definitive/archive.php on line 83

Warning: include() [function.include]: http:// wrapper is disabled in the server configuration by allow_url_fopen=0 in /home/content/37/11867137/html/definitivemedicalwebdesignandvideo/newsandresources/wp-content/themes/definitive/archive.php on line 85

Warning: include(http://www.definitivemedicalwebdesignandvideo.com/analytics.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/content/37/11867137/html/definitivemedicalwebdesignandvideo/newsandresources/wp-content/themes/definitive/archive.php on line 85

Warning: include() [function.include]: Failed opening 'http://www.definitivemedicalwebdesignandvideo.com/analytics.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/37/11867137/html/definitivemedicalwebdesignandvideo/newsandresources/wp-content/themes/definitive/archive.php on line 85